For today’s youngest generation, they are used to the fact that television has not only all sorts of cable channels, but also that so many of these TVs are smart, which permits the viewer to watch content through the internet, which thereby opens up third-party sources and thereby allows the viewer to watch just about anything. The bottom line is that the choice of programs on one’s TV is so wide that children of the same school age don’t typically have one dominant program that just about everyone is watching, so there is seldom a majority plurality in what they are viewing.
However, back in the 1960s, when a TV in people’s homes were well-nigh ubiquitous, there were really only three channels that a family could watch, of which all of these main orthodox stations still exist and we find that there is a significant portion of those who grew up in the 1960s that have some nostalgia for programs that they use to watch or were familiar with, in which they can today engage with others of their generation by returning to viewing them with people of that generation, as well as the fact that they have the agency to watch these programs again on their own, as a form of comfort, remembrance, and just a general belief that life was simpler back then.
This type of media domination by the big three of television, no longer exists and will never come back to the fore, though for those that have no cable but are using modern day antennas and thus do not desire to pay for cable, these stations can still be reached, which seems a bargain to those on a limited budget, because they are free, which is the price that they were back in the 1960s, and why commercials were part and parcel of watching these television shows, back then, of which, commercials of that day if they were to be played again, would be remembered by those that watched TV during the 1960s.
There is something to be said for having a culture in which there are touchstones that all are familiar with, and therefore they can discuss things of the past, because they lived it, such as we see through television programs that people watched. So too, shows of the 1960s are still watched today, but primarily by the same generation that watched them previously, to bring back memories of yesteryear. Regrettably, we probably aren’t going to see that same sort of touchstone occurring for those of the present generation who have so many other avenues to whittle away their time with, and of which far fewer of these would represent the same particular program that everyone currently watches or is engaged in.
Indeed, while it could be said that choice is good, and that progress is the nature of humankind, it also has to be recognized that part of what makes for cohesiveness between peoples and generations of people is the commonality of experiences, such as the same books, the same schools, and the same television programs, which when it comes to TV simply isn’t the case, today.