It used to be that for an effective boycott or civil action to occur, the leadership would have to come from institutions such as Unions or Churches. We now live though in a day and age, in which social media permits those with like interests to band together to be effective in getting across their complaints about the unfairness or discrimination of different businesses or organizations, thereby permitting those that are motivated to effectuate change by the pressure of an unrelenting boycott, that has specific goals in mind and stays focused upon the prize, that will make their blood, sweat, and tears all to be worthwhile.
Indeed, catchy and pithy sayings such as “don’t buy where you can’t work,” are not only easy to remember and to identify with, but they get right to the point about the complaint that the people have, especially when this government, of, for, and by the people has taken a “hands off” approach to injustice, or has thus permitted the wheels of justice to move so slowly, it would appear that those wheels aren’t moving at all.
This is why, whenever the people are disappointed that progressive legislation that has been passed is either being effectively ignored or has been neutralized by those in executive or judicial positions, that this necessitates a call to arms to do something of merit to reverse what has been wrongfully taken from the people. So that, when we think about diversity, equity, and inclusion being negated by executive or judicial fiat, the correct response is to band together, to put pressure on those institutions that are not being progressive in their hiring practices, so that their business is affected in a way and manner that they will be forced to pay attention.
After all, the demographics of America have seriously changed over time, so that, never have there been more citizens who are non-white, non-Christian, and not necessarily in harmony with conventional views upon gender or sexual orientation, as well as of national origin. This is why like-minded people who have money in their pocket need to be cognizant of where they spend that money, and thereby to support those institutions, stores, and restaurants that are inclusive, and to boycott those that are not, for in doing this, they will make progress in those areas where progress needs to be made.
What makes a boycott effective comes down to the boycott being focused on a certain specific issue, and that those who are part of that boycott will not relent from their efforts until they receive justice. This thus signifies that boycotts need to have an overriding specific purpose that will often have ripple effects when successful, because other companies and institutions will desire to get ahead of the curve, as opposed to having to deal with a boycott that will negatively impact their business enterprise.
Indeed, all those who are motivated for change have got to recognize that collectively their money and their voice can effect that change, by hurting businesses where it really counts, which is their profit and their reputation.