It seems just about everyone has heard of Tesla, considered to be the premier American manufacturer of electric cars. But what of their cars, for instance, their cheapest entry into the market, their Model S, retails for a base price of around $70,000, hardly a price that would entice most Americans, except for those that are making amounts of money that far exceed the median of American income. When one takes a more detailed look at electric cars in America, it is the pricing of these cars that is the most shocking, as none of the electric vehicles offered has a reasonable price point, with the Nissan Leaf, the most popular electric car in America, retailing for nearly $30,000. Not too surprisingly, the sales of the Leaf are the best of any electric in America, at a ballpark of 25,000 units per year, which is robust for electric cars, but anemic overall. The lack of both affordable electric cars and sales is especially troubling because of all the tax incentives and benefits that are setup to "goose" their sales, such as the $7500 federal tax credit, up to an additional $6000 State tax credit in States such as Colorado, free charging stations for new electric cars for up to two years, free HOV lane access, car insurance discount, electric vehicle supply equipment tax credit, and parking fee exemptions or privileges, with most of these benefits dependent upon the State that you reside in.
The most basic reason for the sales of electric cars being so poor, to which the Obama administration is on record of stating that they desire to see 1 million electric vehicles on the road in 2015, can be contributed to both the performance and the price of the vehicle itself. For instance, to get a brand-new economical electric vehicle will cost you close to $30,000 and easily way more for most models, whereas a brand-new gas powered car or even a hybrid can be had for about $15,000 or even less, an incredibly substantial difference. Then there are the tax credits for owning an electric vehicle, to which all of these credits are set up for people that make really good money. In order to avail yourself of the full $7500 federal tax credit, you will have to have an income of over $52,000, to which only about 25% of all Americans make that amount of money or more in a given year.
The real reason why there aren't any affordable electric cars is that the manufacturers of said cars can't make them affordable, that is to say they simply cost a lot more money to manufacture than gasoline or hybrid vehicles. That, in itself, doesn't bode well for the industry, so despite Consumer Reports prostrating themselves at the foot of Tesla, cars that are manufactured for the elite, aren't deserving of any special accolades. If, on the other hand, car manufacturers are really interested in producing and selling electric vehicles in the low millions of units, they will have to recognize first, that it cannot be done without manufacturing cars that are affordable and practical for the masses, as opposed to a selected section of the American population that buys these types of cars because it makes them feel that they are contributing to keeping the planet more green.
Despite all the financial incentives, gimmicks, and hokey "feel good" nonsense, today's electric vehicles are simply not attractive to mainstream America, who neither has the time nor the money to unduly waste on all flash and no real substance.